Cartoonist, illustrator, designer, painter and teacher, born in Walmer, Kent. He was father to the artist Joan Hassall and the writer Christopher Hassall. After education in England and Germany Hassall farmed in Canada, began contributing sketches to The Graphic, then early in 1890s spent several years studying art in Antwerp and at Académie Julian, Paris. In England Hassall became a popular cartoonist and designed posters such as Skegness is So bracing. Hassall illustrated numerous books and periodicals such as The Idler, London Opinion, Pearson’s Magazine and The Tatler. For many years he ran his own school of art. He was a member of RI, RWA and Arts, London Sketch and Savage Clubs. Hassall’s heyday was the Edwardian period, his theatrical posters covering the West End.