The paintings held by the Jaguar Daimler Heritage Trust celebrate the history of Jaguar Cars and its associated marques including Swallow and Daimler. They depict classic vehicles, racing victories and important corporate personnel; some were commissioned for advertising and marketing purposes. Jaguar Cars Limited established the Jaguar Daimler Heritage Trust in 1983 to preserve the company's rich and proud heritage. The paintings, along with the vehicles, archive and other artefacts held by Jaguar Daimler Heritage Trust, are a reminder of that illustrious past. Many of the paintings are currently on display for the public to enjoy in the Collection Centre at the British Motor Museum in Gaydon.